Mitch McLachlan is an experienced digital marketer with a passion for data. Mitch joined Shinola Detroit in 2014 and serves as Director, Consumer Insights and Data Analytics. He has built Shinola’s digital performance marketing practice, overseeing search marketing, email marketing, programmatic display, consumer insights and data analytics. Previously at Walgreens, Mitch led a team developing email and banner creative for its omnichannel and loyalty programs. Mitch’s past professional experience includes video production, digital marketing, and technology consulting for Roche, Abbott Laboratories, Life Fitness, and The American Bar Association.
BA in Film and Video Studies, 2003
University of Michigan