Skills

Python

SQL

R

Recent Posts

Introducing: BasketballMitchster

A year of firsts.

I finally ditched WordPress and I’m playing with Hugo for static sites.

Accomplish­ments

Applied Machine Learning in Python

Coursera

IN PROGRESS: Understanding and Visualizing Data with Python

Coursera

IN PROGRESS: Data Science Ethics

Coursera

Applied Plotting, Charting & Data Representation in Python

Coursera

Applied Plotting, Charting & Data Representation in Python

Coursera

Recent & Upcoming Talks

Meaningful Digital & Mobile Engagement

Case studies and innovations beyond the fundamentals in mobile and other digital engagement methods, and the data that make it …

Experience

 
 
 
 
 
May 2018 – Present
Detroit, MI

Director, Consumer Insights & Data Analytics

Shinola

  • Analyze behavior and CRM data to understand customer lifecycles and LTV.
  • Segment customers based on business requirements and design execution of segmented campaigns
  • Analyze sales channel and marketing data for attribution and ROI modeling
 
 
 
 
 
May 2015 – May 2018
Detroit, MI

Digital Marketing Manager

Shinola and Filson

Built Shinola’s performance marketing program and team. Oversaw Filson’s performance marketing program as a shared service
 
 
 
 
 
June 2014 – May 2015
Detroit, MI

Email Marketing Manager

Shinola

Shinola’s first Email Marketing Manager. Managed production, development, deployment, measurement and optimization of newsletter and triggered campaigns.
 
 
 
 
 
March 2014 – June 2014
Chicago, IL

ecomm Traffic Coordinator

Walgreens

 
 
 
 
 
April 2013 – March 2014
Chicago, IL

Product Developer and Entrepreneur

Your Agency Inc