Apparently RSS is Not Dead | Mitch McLachlan

Apparently RSS is Not Dead

Marketing | Thursday, July 18th, 2013

Google says RSS is dead. My friend Graham insists that it is not. He’s fairly intelligent, so I’ll give him the benefit of the doubt, even though he’s not worth $250 billion. At his behest, I’ve enabled RSS for the site. Here are some musings:

Google Reader is Dead. Long Live Feedburner.

In a much talked about, much maligned decision, Google killed it’s Reader product on July 1. Cuz … Google+, or something. I had not really used RSS in a long time, mostly because I was on Windows for so long and there were really no good RSS native apps for Windows that could handle authentication.

So as I wired up RSS feeds today, imagine my surprise that Feedburner is still alive and kicking. Google Feedburner. Prediction: Feedburner is EOL by July 1, 2014.

People Still Subscribe to Feeds Via Email?

Even more surprising is that Feedburner—Google Feedburner—offers email subscriptions to their feeds. If Graham still uses Feedly, perhaps he would also like to receive my posts in his inbox. So I dropped Feedburner’s boilerplate HTML into my footer.

I LOVE Bootstrap

So, yeah, surprisingly, Feedburner’s boilerplate looks terrible. Since I have built this on top of bootstrap, I massaged that ugly form into something a little more integrated:

<form style="border: 1px solid #ccc; padding: 3px; text-align: center;" action="http://feedburner.google.com/fb/a/mailverify" method="post" target="popupwindow" onsubmit="window.open('http://feedburner.google.com/fb/a/mailverify?uri=MitchMclachlan', 'popupwindow', 'scrollbars=yes,width=550,height=520');return true">Enter your email address:
 <input style="width: 140px;" type="text" name="email" />
 <input type="hidden" name="uri" value="MitchMclachlan" /><input type="hidden" name="loc" value="en_US" /><input type="submit" value="Subscribe" />
 Delivered by <a href="http://feedburner.google.com" target="_blank">FeedBurner</a>
</form>

Which looks like:

Enter your email address:Delivered by FeedBurner

My version:

<form class="form-inline" action="http://feedburner.google.com/fb/a/mailverify" method="post" target="popupwindow" onsubmit="window.open('http://feedburner.google.com/fb/a/mailverify?uri=MitchMclachlan', 'popupwindow', 'scrollbars=yes,width=550,height=520');return true">
 <h3>Subscribe by Email</h3>
 <input class="span3" type="text" name="email" placeholder="Email Address" autocomplete="off" autocorrect="off" autocapitalize="off" spellcheck="false"/>
 <input type="hidden" value="MitchMclachlan" name="uri"/>
 <input type="hidden" name="loc" value="en_US"/>
 <input type="submit" class="btn btn-small" value="Subscribe" />
</form>

You can see the results in the footer. Notes:

  • Removed inline styles
  • Added native “form-inline” bootstrap class
  • Swapped text for matching H2
  • Dropped inline styles on the visible inputs
  • Added native bootstrap input and button classes
  • MOST IMPORTANT: Because this site is responsive, I disabled spellcheck, autocomplete and autocapitalize. Please, if anyone is ever going to use your site on a phone, do this. Or I will hunt you down.


Leave a Reply