http://eurorscg.com/flash/#/Our-Work/TV-Showcase/DOS-EQUIS?id=3/3.4/3.4.8
The firm that does the Dos Equis Most Interesting Man in the World campaign. What I like most about this campaign (besides the Chuck Norris factor) is the line “I don’t always drink beer, but when I do, I prefer Dos Equis.” The campaign hits the mark with young male audiences, but also builds the brand. A guy as bad as this dude would drink hard liquor, from the cask. They call attention to the absurdity of the character’s mystic, and elevate the brand to a cult pedestal. Very well done.
Branding Done Well
http://eurorscg.com/flash/#/Our-Work/TV-Showcase/DOS-EQUIS?id=3/3.4/3.4.8
The firm that does the Dos Equis Most Interesting Man in the World campaign. What I like most about this campaign (besides the Chuck Norris factor) is the line “I don’t always drink beer, but when I do, I prefer Dos Equis.” The campaign hits the mark with young male audiences, but also builds the brand. A guy as bad as this dude would drink hard liquor, from the cask. They call attention to the absurdity of the character’s mystic, and elevate the brand to a cult pedestal. Very well done.